What is consumer-to-business (C2B) e-commerce?

The concept of e-commerce between the consumer and companies "C2B" differs from other forms of commerce because the consumer is the one who offers and sells the product or service to the company or electronic platforms and not the other way around, in return for a material return or obtaining some other advantages.

C2B e-commerce includes many online activities such as advertisements for celebrities and entrepreneurs, affiliate marketing programs, in addition to the recently emerged freelance platforms and many others that are considered one of the most prominent and widespread forms of this commercial sector in UAE. }. Consumers display their services or products on websites that are designed specifically for this purpose of e-commerce so that they can communicate and negotiate with each other for the agreement that suits each party within the conditions set by the platform, which in turn takes a certain commission in exchange for connecting consumers with companies.

This method is characterized by its high flexibility, as companies and sellers can define their own standards, which allows them to reap high and unlimited profits, and they can provide their services and work as much as they want or with a number of companies at the same time, and it is easy for them to communicate with international companies in various places of their presence.