Tips for having a successful e-commerce website in UAE

Despite the boom of electronic commerce and the size of the success it has achieved and is still achieving in the growth of the global economy, with the presence of intense competition in this field, the establishment of electronic platforms has become more difficult, and for this you must deal with all these challenges to obtain a successful e-commerce platform that brings you the highest profits. It can be spread around the world, not just in UAE.

What are the ways to have a successful e-commerce site?

• Responsive website
• Website page loading speed
• High quality photos
• Customer Reviews
• Search Engine Optimization / SEO
• Show price and remaining quantities
• Multiple payment methods
• Frequently Asked Questions
• Customers service

Create a responsive and easy-to-use website

Stay away from complexity and design a website that is responsive and easy to use. Online shoppers usually do not prefer to visit slow or cluttered shopping sites that cause confusion for them. There must be a clear focus point that directs the visitor’s eyes to it directly, such as the prompt to buy button. Simplify site-specific menus by using general terminology to classify products. Online shopping sites with simple designs have reported higher sales.

Increase website page loading speed

When it comes to site performance, page load speed is of paramount importance, as this reduces the bounce rate and thus increases visitor interaction, and helps boost search engine rankings for you, where page speed is defined as the time it takes to load a specific page on your site, and to achieve Several factors must be taken into account, the most important of which are: the number of images, videos and other media on the page, site coding and scripts, add-ons installed on the site, and so on.

High quality photos

Humans are visual creatures. Human eyes process images thousands of times faster than text, which is why you can take advantage of this feature to fill your pages with visual content. Images are one of the easiest e-commerce tips to follow, the better the image quality, the stronger and more trustworthy your website will be. their purchases.

Add customer reviews

Customer ratings and reviews are another way to add credibility to your products and website, which is why it is necessary to include them. You can send an email to the shopper after he receives the product asking him to review the product/service he purchased, just make sure to give him enough time to try it before that, then offer These reviews and ratings are transparent in your store as it will increase the confidence of shoppers in you and make the shopping experience on your site more realistic and effective.

Focus on SEO/Search Engine Optimization

Research shows that a large percentage of shoppers start the buying process from search engines, and that is why if your online store is not among the best results, they will buy from one of your competitors instead of you, and this is the reason for which it is necessary to pay attention to SEO, which means developing Websites to suit major search engines in order to appear in the first results by using the most frequently used search words.

Show price and remaining quantities

Online shoppers need to know the product well before buying it, and for this it is not enough to only put the name of the product in your online store, but you also need a short and direct detailed description about the price of the product and its remaining quantities and how it works or uses it by highlighting the positives first and then other notes, as well as The materials used in its manufacture can be added if necessary.

Support multiple payment methods

If you want your online store to be professional and trustworthy, support multiple and secure payment methods such as credit cards, electronic wallets, bank transfers, cash on delivery and others, as this helps increase the positive customer experience and their sense of comfort and fun while shopping, more options means more From customers, as it can deal with different customers from all over the world freely and without obstacles.

A section dedicated to frequently asked questions

The “FAQ” page saves a lot of time and effort on the site and the shoppers themselves, as they can access information without having to call or send an email, and on the other hand, it provides great convenience to the customer service team by avoiding the large amount of inquiries that they receive every minute .

Customer Support Team

The customer service team is the first point of contact between the user and the store, so when this team is trained and qualified for this task, it reflects in some way a positive image of the online store, thus maintaining customers and giving them a sense of safety and confidence by answering their questions and working to solve their various problems, as well as It also acquires new loyal customers by persuading them to interact with the store's offers and services.